This strategic move marks the end of a successful three-year partnership with EVDirect. The transition comes one full year ahead of the originally planned schedule, showcasing BYD’s confidence in the Australian market.
The Journey from Partnership to Independence
EVDirect first introduced BYD to Australian consumers back in 2022. Their inaugural offering, the Atto 3, captured the attention of electric vehicle enthusiasts nationwide.
The partnership proved incredibly successful from the very beginning. Within just three years, EVDirect managed to deliver an impressive 50,000 new-energy vehicles to Australian customers.
Breaking Down the Numbers
BYD’s growth trajectory in Australia has been nothing short of remarkable. The brand expanded its lineup from a single model to six different vehicles during this period.
Sales figures from 2024 painted a compelling picture of success. BYD sold 20,458 vehicles last year, including 14,260 pure electric vehicles and 6,198 plug-in hybrids.
What Changes from July 2025?
BYD Australia Pty Ltd will become the official importer and distributor. This factory-backed approach aligns with the company’s global distribution strategy.
The change doesn’t mean EVDirect disappears completely from the picture. They will maintain a 20% stake in the retail joint venture with Eagers Automotive.
The New Retail Structure
Eagers Automotive Limited holds the majority 80% stake in the joint venture. This partnership creates the EVDealer Group (EVDG), which will handle all retail operations.
David Smitherman has been appointed as the new CEO of EVDG. Meanwhile, Luke Todd, the founder of EVDirect, becomes Executive Chairman of the retail group.
Why This Move Matters for Australian Consumers
Factory-backed distribution typically leads to improved customer experiences. Consumers can expect shorter wait timesand better stock availability moving forward.
The direct control model allows BYD to leverage its global resources. This means faster introduction of new models and enhanced after-sales support.
Enhanced Service Capabilities
The new structure promises significant improvements in several key areas. Customers will benefit from expanded retail footprint incorporating innovative showroom formats.
National after-sales support will be strengthened through Eagers Automotive’s established network. This creates a more seamless ownership experience for BYD customers.
EVDirect’s Remarkable Achievement
Luke Todd and his team accomplished something truly extraordinary in the Australian market. Building a successful car brand from scratch in Australia is no small feat.
The traditional fuel-dominated Australian market presented unique challenges. Yet EVDirect managed to establish BYD as a top 10 automotive brand in just three years.
A Foundation Built on Success
“Phase One proved the BYD brand would thrive here,” Todd reflected on the journey. The success created a solid foundation for BYD’s future growth in Australia.
No other Chinese automotive brand has achieved similar success levels. EVDirect’s achievement stands as a testament to strategic planning and market understanding.
BYD’s Global Strategy in Action
This transition reflects BYD’s worldwide approach to market control. The company follows similar factory-backed models in other key international markets.
Chinese brands like MG, GWM/Haval, and Chery/Jaecoo already operate this way. BYD’s move brings consistency to their global distribution strategy.
Ambitious Growth Targets
BYD has set aggressive goals for international expansion. The company aims to double overseas sales to 800,000 vehicles in 2025.
Australia represents a crucial market in this expansion plan. The country’s growing electric vehicle adoption makes it strategically important for BYD’s future.
The Current Model Lineup
BYD’s Australian portfolio now includes six distinct vehicles. The range covers both pure electric vehicles and plug-in hybrid options.
The electric lineup features the Atto 3, Dolphin, Seal, and the newest addition, the Sealion 7. These models cater to different customer segments and preferences.
Hybrid Options Gaining Traction
The Sealion 6 represents BYD’s first plug-in hybrid offering in Australia. This model opened new market segments for the brand.
The Shark 6 PHEV ute has created significant buzz in the market. This vehicle targets Australia’s popular utility vehicle segment with electric technology.
Market Performance and Recognition
Recent sales data highlights BYD’s remarkable market penetration. April 2025 figures showed BYD ranking among Australia’s top 10 car brands.
The Sealion 7 recently achieved a significant milestone. It became Australia’s best-selling electric car, overtaking the popular Tesla Model Y.
Year-on-Year Growth
BYD’s sales performance showed impressive 127.4% year-on-year growth. This surge followed the launch of several new models throughout 2024 and early 2025.
The introduction of the Essentials range made electric vehicles more accessible. Price reductions across the lineup attracted budget-conscious consumers.
What This Means for the Industry
BYD’s decision signals growing confidence in Australia’s electric vehicle future. The move demonstrates the market’s potential for sustained growth.
Other automotive manufacturers will likely watch this transition closely. Success could encourage similar direct distribution approaches from competitors.
Impact on Electric Vehicle Adoption
Direct factory control typically accelerates product launches and updates. Australian consumers may see new BYD models arriving faster than before.
The improved service infrastructure should address common EV ownership concerns. Better support networks encourage more consumers to consider electric vehicles.
Looking Ahead to the Future
Wing You, General Manager of BYD Australia, expressed gratitude for EVDirect’s contributions. The company looks forward to building on this foundation for continued growth.
The transition represents the beginning of “Phase Two” for BYD in Australia. This phase focuses on making new-energy vehicle ownership easier and more accessible.
Investment in Infrastructure
EVDG plans significant investments in people, systems, and dealer networks. These improvements aim to support BYD’s ambitious growth objectives.
The retail network will expand to incorporate new showroom formats. Innovation in customer experience remains a priority for the partnership.
Customer Continuity and Support
Existing BYD owners needn’t worry about service disruptions during the transition. The established dealer network will continue operating throughout the changeover.
Warranty and after-sales support remain unchanged during this period. The EVDealer Group maintains all existing service commitments.
Enhanced Customer Experience
The new structure promises improved customer touchpoints across the journey. From initial inquiry to long-term ownership, services should become more streamlined.
Training programs for dealer staff will ensure consistent service quality. BYD’s global expertise will inform local customer service standards.
Frequently Asked Questions
What happens to existing BYD warranties after the changeover? All existing warranties remain valid and will be honored by the new distribution structure.
Will spare parts availability be affected during the transition? No, spare parts supply will continue uninterrupted through the established supply chain.
Can I still service my BYD at current locations? Yes, all current service locations will continue operating under the EVDealer Group.
Will vehicle prices change under the new distribution model? BYD hasn’t announced any immediate price changes related to this transition.
How will this affect delivery times for new orders? Customers should experience shorter wait times due to improved supply chain control.
Will new BYD models arrive faster in Australia? Yes, direct factory control typically accelerates new model introductions.
What happens to EVDirect’s role in the Australian market? EVDirect transitions to focus on retail operations through their stake in EVDealer Group.
Will the dealer network expand under the new arrangement? Yes, plans include expanding the retail footprint with new innovative formats.
The Road Ahead
This transition marks a pivotal moment in Australia’s electric vehicle journey. BYD’s commitment to direct control demonstrates long-term confidence in the market.
The success of this change will likely influence how other international brands approach Australia. It could reshape the entire automotive distribution landscape.
The partnership between BYD, EVDirect, and Eagers Automotive creates a unique model. This collaboration combines international expertise with local market knowledge.
As Australia continues embracing electric mobility, BYD positions itself for sustained growth. The foundation built by EVDirect provides a strong launching pad for future success.